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How to turn a modest Instagram store into a small fashion empire? The creators of the brand of basic, laconic, but not boring clothing 12storeez from Yekaterinburg launched their business in the crisis of 2014. And everything worked out: now the brand has many stores across the country and several abroad, huge turnover, a showroom at the Trekhgornaya Manufactory and bright campaigns that invariably attract attention.
GénerosDocumentary
País🇷🇺 RU
IdiomaRU
Estreno13/06/2025
Duración67 min (1h 7m)
DirectorKira Altman, Igor Shmelev
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